First, a disclaimer: Design is not a fad. What I discuss here is the movement called “Design Thinking”, that very often does not represent the work of serious designers. And I am not alone on this critique. Even strong evangelists of Design Thinking agree that its time is over.
A fad is “a set of ideas that suggest a quick fix for a management problem – a simple solution that all organizations can embrace, to make employees more productive, happier customers or greater profits” (Miller et al, 2004). Many fads do not always serve the essence of the business and show little or no profound effect on the performance of organizations, without generating the desired results. Some claim that there are cases of companies that were successful because of a fad, but it is rarely possible to prove that it was the fad that caused the effect, and not some other factor.Continuar lendo “Is Design Thinking sinking? Eight evidences that prove it is a fad”